Characteristics of Mediaspace: influence on the polarization of public opinion

The development of the new media and the transfer of mass and interpersonal communications into the digital space, on the one hand, opens up the opportunity for interaction and obtaining information regardless of geographical, sociocultural and time factors, on the other hand, it creates new patterns of interaction with and within the media, as well as social interaction in in general. By virtue of the ability to quickly access a large amount of information, a media user develops a sense of freedom to choose its source. At the same time, despite the seemingly openness of the media space and unlimited access to information, its perception by different groups of users is not heterogeneous. Observation of very emotional discussions on the network on some issues on the agenda allows us to search for a relationship between the nature of the dissemination of information in media communities and the growing polarization of opinions on media content. These assumption actualizes the need to identify characteristics of the media space that may (1) influence the perception of information by users and (2) increasing the resonance between different groups of media users and subscribers.