This article reviews recent literature in industrial organization, strategic marketing, and related fields to develop a general framework for strategic market analysis by agricultural economists. It identifies critical insights from the different disciplinary approaches and explains their relevance for empirically oriented analysis. Placing this conceptual development within the context of recent experience in food industries illustrates that fairly straightforward strategy analysis can provide powerful insights for public and private decision makers in the food system.
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Cotterill et al. (1994) studied this question.
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