In February 2021, following sustained brinkmanship from Google and Facebook, Australia passed into law its world-first 'News Media Bargaining Code' (Code), which seeks to address the bargaining imbalance between digital platforms and news media. Already, some have judged the Code to be a success, with other countries now considering implementing similar policy responses. In this analysis article, we highlight that while the Code is a largely welcome initiative, other jurisdictions need to be mindful of its weaknesses and the difficulties they are likely to encounter when attempting to secure passage of analogous legislation.
No takes yet. Share an insight, caveat, or question.
Lee et al. (2021) studied this question.