Exploring the Intersection of Immersive Vr/Ar Technologies and Cultural Identity in Chinese Variety Shows

This paper investigates the impact of VR/AR immersive variety shows on the creation of organizational cultural identity based on the cultural identity theory. In particular, it explores how the defining characteristics of immersive media, such as embodiment, interactivity, and cultural symbolism, support the identity-forming process.To determine the implications, this study integration approach will be based on the semi-structured interviews, with the participants being the producers, performers, and viewers; participant observation, analysis of program materials, and the analysis of discussions among audiences in social media platforms. Three exemplary cases are chosen to be analyzed VR headset-based formats, mobile AR formats, and live hybrid formats. The inherent design of the comparative will facilitate cross-case development and theory development.Initial therapies indicate that audiences will have a greater emotional connection with content that is rich in cultural elements. The embodied experiences are better at improving memorability of cultural symbols and the meaning-making processes depend on both the viewing context and the composition of the audience. The paper is designed to make its way into the media identity theory and provide practical implications to the content design and audience engagement approaches in the fast-changing XR environment.