Analytical tool adoption level: a case study based on an evidential reasoning approach

Adoption of analytical tools (AAT) represents a conjunction of data analysis, information technology and quantitative models used to predict trends and behaviours, reduce risks and make more robust decisions. This study proposes a hierarchical framework to investigate how analytical tools are adopted in companies. The framework consists of four constructs: management supported by data analysis, data-based competitive advantages, systems thinking and communication with outside actors. Data was collected from a range of companies in different sectors, with information received from 255 decision makers on the analytical practices in their companies. The collected data was then processed and analysed through the use of an evidential reasoning algorithm. The results were discussed regarding the adoption of analytical tools such as overall performance and distributed assessments. Sensitivity analysis was conducted. Finally, guidelines were offered for stakeholders interested in expanding analytical capabilities in their organisations.