Bringing innovation to agriculture is essential for the development of rural areas, but such development needs to be environmentally sustainable and grounded in technological advancement. Today, there is a need for innovations based on knowledge in order to ensure sustainable development in the agricultural sector. The present research compares the influence of access to ICT (Information and Communication Technology) infrastructure, knowledge acquisition for sustainable practices, and ICT literacy on the adoption of sustainable agricultural innovation, with data collection conducted through a structured questionnaire using structural equation modelling (SEM) with SmartPLS 4 to meet this objective. The results obtained demonstrate that Access to ICT Infrastructure, Knowledge acquisition for sustainable practices, and ICT Literacy have a significant impact on the adoption of sustainable agricultural innovation, with knowledge acquisition for sustainable practices showing the most critical impact, followed by access to ICT infrastructure and ICT literacy.
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Bhatnagar et al. (2025) studied this question.
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