Maternal Illustration as Art Therapy by an Indonesian Female Illustrator on Instagram

The idealized image of mothers in Indonesian culture often creates psychological pressure and affects maternal mental health. This research examines how maternal-themed illustrations on Instagram, particularly those created by Indonesian illustrator Puty Puar, serve as a form of art therapy . Unlike previous studies that focused on fine art, this study emphasizes emotional expression and therapeutic dimensions. Using a descriptive qualitative method, the research analyzes three illustrations uploaded between 2020 and 2025, selected through purposive sampling. These works depict a range of emotions, from nurturing to frustration and guilt, accompanied by captions that articulate the struggles and coping mechanisms of motherhood. Audience responses demonstrate empathy and validation, revealing a shared emotional resonance. The study finds that Instagram serves not only as a platform for personal catharsis and self-actualization for the illustrator but also as a space that fosters solidarity among mothers. This research contributes to interdisciplinary discourse connecting visual art, maternal mental health, and digital media in the Indonesian context.