Consumers' Nutritional Ratings of Fast‐Food Meals

This study examines the nutritional beliefs about fast‐food restaurant meals held by a small sample of consumers. Views on the nutritional quality, caloric content, potential hazards and economic value of such meals were examined with respect to the socioeconomic level and nutritional knowledge of consumers. Findings indicate that consumers perceive these nutritional aspects of fast‐food meals to be important but often ignore them in practice. Implications for consumer education and a need for greater social responsibility on the part of the restaurants are noted.