Exploring the Influence of Destination Sustainability, Credibility, and Trust on Rafting Behavioural Intentions: A River Tourism Perspective

This study aims to research the elements that impact tourists' inclination to undertake rafting tourism in Indonesia. Due to the scarcity of research on tourist behaviour in rafting tourism, this study conducted an online survey to collect data from a sample of 238 participants using easy sampling. The individuals included in the research were tourists. This study examined the information collected by exploratory factor analysis, confirmatory factor analysis, and structural equation modelling. The findings validated all hypotheses. These demonstrated substantial effects of destination sustainability on destination publicity and destination image, as well as notable effects of destination publicity and destination image on visit intention. These findings enhance our comprehension of tourist behaviour in the context of rafting tourism and emphasise the significance of destination sustainability, publicity, and image in influencing tourists' intentions.