This article examines the stylistic features of the Uzbek language and the main issues of speech culture in sports journalism. Particular attention is paid to the use of sports terminology, expressive language, metaphors, evaluative vocabulary, and linguistic devices that influence readers’ and viewers’ perceptions of sporting events. The article also discusses common linguistic challenges in sports media and proposes practical recommendations for improving language accuracy, clarity, and stylistic appropriateness in sports journalism. The study emphasizes the importance of maintaining a balance between expressiveness and linguistic standards in contemporary sports media.
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Балтаева et al. (2026) studied this question.
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