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Nicholas Vrousalis recognizes that shopping can help train recommendation systems, but denies that shoppers thereby perform labor. An engineer clicks to train a system, whereas a shopper clicks to buy socks. He also considers the labor account redundant because its protections can be justified without classifying shopping as labor. I defend the classification and its usefulness. Organized shopping can reasonably count as labor, and labor institutions offer a developed model for securing fair contracts through collective bargaining. A counterintuitive conclusion deserves scrutiny, although its counterintuitiveness alone cannot settle whether the proposed revision is justified.
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Tae Wan Kim (2026) studied this question.
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