Integrating Entrepreneurial Education Into Journalism and Communication Curricula

Digital transformation has expanded the competencies expected of journalists beyond reporting and content production. Contemporary professionals must also understand audiences, digital platforms, project development and the organisational conditions that sustain media work. This conceptual-analytical article examines the rationale for integrating entrepreneurial education into journalism and communication curricula. It draws on a narrative review of relevant academic literature and a comparative analysis of selected international university programmes. The analysis indicates that entrepreneurial education should not be limited to business creation: it can develop initiative, adaptability, opportunity recognition and responsible value creation within both independent projects and established organisations. International practice shows that these competencies are commonly taught through discipline-specific, project-based formats. The article therefore proposes a dedicated Entrepreneurial Education module for final-year journalism and communication students in Uzbekistan. The module integrates innovation and entrepreneurship, marketing and management, strategy and leadership, organisational psychology and financial foundations, with professional ethics and public value embedded throughout. Its purpose is to strengthen graduates’ employability and career adaptability while preserving journalism’s public-service principles.