Ecotourism has emerged as an important approach to connecting tourism development with environmental protection, biodiversity conservation, and sustainable local development. However, its contribution to environmental sustainability depends on effective management, community participation, and the implementation of appropriate conservation measures. This article examines the role of ecotourism in protecting natural ecosystems, conserving biodiversity, promoting environmental awareness, and supporting the sustainable use of natural resources. The study employs a literature-based analytical approach, drawing on peer-reviewed research and international guidance concerning ecotourism, protected areas, and conservation partnerships. Existing evidence indicates that ecotourism can generate financial incentives for conservation, create alternative livelihood opportunities, and strengthen public awareness of environmental issues. Nevertheless, tourism-related infrastructure, excessive visitor pressure, waste generation, and inadequate governance may undermine these benefits. The analysis suggests that ecotourism should not be regarded as an independent conservation solution. Rather, it is most likely to contribute positively to environmental protection when integrated with effective protected-area management, ecological monitoring, community participation, and transparent revenue allocation. The article highlights the importance of evaluating both ecological outcomes and socioeconomic consequences when assessing the sustainability of ecotourism initiatives.
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qizi et al. (2026) studied this question.
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