The Controversy of LGBTQ Discourse in the Intertwining of Identity and Sexuality: The Digital Discourse Analysis of @magdaleneid's Instagram Posts on Pride Month

The existence of LGBTQ community in Indonesia remains controversial, a situation exacerbated by the widespread discourse on identity and sexuality, which is used to justify discrimination and marginalization against them. Discrimination is not limited to physical violence but also verbal, demonstrated through netizen comments on social media, such as on the Instagram post @magdaleneid during Pride Month in 2024. Based on interactions and discussions in the comments section, this study aims to examine and analyze emerging discourses related to the identity and sexuality of LGBTQ community using Judith Butler's gender theory and Michel Foucault's sexuality theory. This study employs discourse analysis with Marie-Anne Paveau's Digital Discourse Analysis. The results show that the delinearization category demonstrates the presence of various techno-features in the comments section: likes, shares, replays, mentions, links, and hashtags. The second category, development or extension of declarative prerogatives, demonstrates the significant presence of other users in creating collaborative communication. Third, technogenericity which is the emergence of three main discourses in the comments column: (1) discourse on religion-based gender discrimination and oppression, (2) discourse on feminism and gender equality, and (3) discourse on cognitive-based progressiveness. Fourth, the plurisemiotics category, which is the use of rainbow flag emoticons and heart emoticons to enrich the message delivery process.