Motivational Factors Influencing Urban Gardening Intentions: Insights From Vojvodina (Serbia)

This study examines factors influencing residents’ intentions to engage in urban gardening, focusing on psychological and physical well-being and key economic, social, and demographic determinants. Data were collected from 473 residents of three cities in Vojvodina (Serbia) using a structured survey. Confirmatory factor analysis validated the motivation scale, while path modeling and regression explored relationships between motivational factors, sociodemographic characteristics, and gardening intention. All motivational factors significantly predicted intention, with psychological well-being emerging as the strongest predictor, followed by healthy food, physical well-being, community engagement, and economic benefits. Women showed higher intentions than men, while younger adults (18–24) were less motivated. Urban gardening is thus primarily driven by psychological well-being, access to healthy food, and physical well-being. Targeted programs emphasizing these benefits, supported by practical guidance and educational campaigns for younger residents, can enhance participation. Gender-inclusive and community oriented initiatives may further strengthen engagement and contribute to long-term sustainability.