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This paper proposes a micro-to-macro framework in which the objective of an owner-managed firm is not necessarily maximum profit, revenue, market share, or scale, but a broader notion of economic freedom. The central object is the Maximum Economic Freedom Point (MEFP): an interior scale at which the marginal freedom created by additional income is offset by the marginal loss of freedom associated with organizational complexity, dependence, coordination, risk, and obligations. The framework then introduces a post- regime of voluntary limited capacity, in which the firm keeps the number of customer slots bounded and shifts from extensive growth (more customers) to intensive growth (higher value per slot). Churn releases scarce capacity that can be reallocated to customers with greater complexity-adjusted value. At the macro level, if a nontrivial share of firms stop absorbing demand after reaching their private optimum, residual demand may support entry by additional firms. This motivates the Theory of the Forest: an economy in which growth is distributed across many economically sufficient firms rather than concentrated indefinitely within a few expanding incumbents. The paper relates the proposal to literature on nonpecuniary entrepreneurial utility, firm-size distributions, organizational diseconomies, and capacity competition; derives a stylized model; states testable propositions; identifies welfare ambiguities and failure cases; and outlines an empirical research agenda. The novelty claimed here is not that autonomy, diseconomies of scale, capacity constraints, or entry are individually new, but that they are integrated into a single owner-utility-to-market-structure mechanism.
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Felipe Muniz (2026) studied this question.
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