Euphemisms in Media Discourse and Their Role in Shaping Public Opinion

This theoretical article examines the role of euphemisms in media discourse and their potential influence on public opinion. Drawing on pragmatics, politeness theory, framing, and critical discourse analysis, it explores how euphemistic expressions soften sensitive information, construct particular interpretations of events, and sometimes obscure responsibility. The article argues that euphemisms have a dual function: they can promote respectful communication, but they can also reduce transparency and influence public understanding. Critical media literacy is therefore essential for evaluating euphemistic language in contemporary journalism.