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We built a self-service analytics portal for a Fortune-500 finance unit, only to watch usage plummet by ninety-two percent after the first login. Most data initiatives fail to deliver measurable business impact within a year. In enterprise data work, understanding why valuable solutions become invisible is the key to creating sustainable profitability. Full article: https://davidohnstad.com/data-product-management-why-analytics-portals-fail/
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David Ohnstad (2026) studied this question.
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