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Gratitude is not only the greatest of the virtues, but the parent of all of the others – Cicero (106–43bc) A noble person is mindful and thankful of the favours he receives from others – The Buddha Gratitude is an emotion that most people feel frequently and strongly (McCullough et al., 2002). The Gallup Organization conducted a representative telephone poll of around 1000 people (as cited in Tsang & McCullough, 2004), and found that 67 per cent endorsed the statement ‘all of the time’ when asked how often they feel gratitude, and 60 per cent said that this made them ‘very happy’.
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Wood et al. (2007) studied this question.
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