Pengaruh Aksesibilitas terhadap Minat Berkunjung Ulang Wisatawan di Desa Wisata Maligi Kabupaten Pasaman Barat

Accessibility plays an important role in tourism destination development, but road conditions and the ease of travel to Maligi Tourism Village in Pasaman Barat Regency still require attention. This study aimed to analyze the effect of accessibility on tourists’ revisit intention and describe tourists’ assessments of the destination’s accessibility. The study employed a quantitative approach with a causal associative design. The sample comprised 314 respondents selected from a population of 1,227 individuals through non-probability sampling using a purposive sampling method. Data were collected using a five-point Likert-scale questionnaire distributed in person and through Google Forms. Data were analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS. The analysis showed that accessibility had a positive and significant relationship with revisit intention, with a path coefficient of 0.344 (t = 4.898; p < 0.001). Meanwhile, the descriptive assessment of accessibility yielded a mean score of 2.84, which was categorized as low in this study. These findings indicate that accessibility should be prioritized in the development of Maligi Tourism Village, given tourists’ ratings that remain low and its relationship with revisit intention. This study provides an empirical basis for destination managers to evaluate road conditions, transportation convenience, directional signs, and access to information as part of efforts to improve accessibility and support tourists’ revisit intention.