A Semiotic Analysis of the Meaning of Traditional Karo Wedding Attire

This study aims to identify and analyze the symbolic meanings embedded in traditional Karo wedding attire based on Charles Sanders Peirce's semiotic theory. It employed a qualitative descriptive approach. Data were collected through questionnaires, internet-based research, and interviews with individuals knowledgeable about Karo culture and customary practices. Data credibility was assessed through methodological triangulation by comparing information obtained from different sources. The data were analyzed using Peirce's triadic model, consisting of the representamen, object, and interpretant. The findings identified seven principal elements of traditional Karo wedding attire: uis nipes, beka buluh, tudung, uis julu, uis kelam-kelam, sertali, and kampil. These elements represent various social and cultural meanings, including social status, honor, authority, communication, cultural identity, mourning, luxury, openness, responsibility, hospitality, thriftiness, gracefulness, politeness, gentleness, wisdom, and protection. The findings indicate that traditional Karo wedding attire serves not only as ceremonial clothing but also as a system of signs that represents the cultural values and identity of the Karo community. This study is expected to provide a source of information for improving understanding of the symbolic meanings of traditional attire and supporting efforts to preserve Karo cultural heritage.