Dynamics of Social Forestry Business Groups and Strategies for Strengthening Forestry Business Assistance

This study analyzes the dynamics of Social Forestry Business Groups (KUPS) and strategies to strengthen forestry business assistance in Rejang Lebong Regency, focusing on case studies of KUPS Talang Maju and KUPS Register Lima. The primary objectives are to evaluate the management of forestry businesses within KUPS, identify factors influencing group dynamics, and formulate strategies to enhance business assistance. The research employs a mixed-methods approach, combining qualitative and quantitative methodologies, including case studies, semi-structured interviews, focus group discussions (FGDs), and field observations. The findings reveal significant variations in group dynamics; KUPS Talang Maju exhibited low dynamics, while KUPS Register Lima demonstrated high dynamics. The recommended strategies include fostering a business-oriented mindset, providing intensive counseling, implementing digital business management, clarifying role distribution, improving financial management, increasing production, and standardizing quality. This study aims to enhance the welfare of KUPS members by improving the effectiveness and sustainability of forestry business management.