Tourism authenticity is key to the traveler’s experience, because it influences the perception and appreciation of natural and cultural heritage. At the same time, digital tourism has transformed the way in which travelers interact with destinations through tools that facilitate their preservation and promotion. Although authenticity and technology can seem to be opposites, they create a synergy able to strengthen the identity of destinations, driving the valorization of heritage.
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Revilla et al. (2026) studied this question.
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