Financial Innovation and Sustainable Business Practices

The connection between financial innovations and sustainable business, offers a framework that combines FinTech usage, green finance tools and sustainability performance. In the course of the research using a mixed methods methodology (systematic literature review and cross-sectoral case analysis), the key mechanisms for sustainable business models enabled by financial technologies including blockchain, artificial intelligence and digital platforms have been determined. In particular, the framework outlines three paths through which financial innovations help to ensure sustainable business development: resource efficiency improvement through digital finance tools, ESG integration through innovative financial instruments and stakeholders' value creation through inclusive financial models. The analysis of recent initiatives of industry players shows that companies which use innovations to achieve sustainable development are characterized by better access to green finance, higher level of transparency of supply chains and more robust stakeholder relations.