Peran Media Digital Berbasis Kearifan Lokal dan Kolaborasi Tenaga Kesehatan, Keluarga, Serta Tokoh Masyarakat dalam Mendukung Perilaku Kesehatan Ibu Hamil

Maternal health is one of the main indicators of public health because it is directly related to maternal safety, pregnancy quality, and the sustainability of future generations. Globally, complications of pregnancy and childbirth remain the main cause of maternal mortality, especially in developing countries. The purpose of this study was to determine the role of digital media based on local wisdom and collaboration between health workers, families, and community leaders in supporting maternal health. This study used a quantitative analytical approach with a cross-sectional design. This study was conducted in the working area of ​​the Bontonompo I Community Health Center, Gowa Regency. The population of all pregnant women amounted to 618 with a sample of 262 respondents taken using the Accidental Sampling method. Data collection used a questionnaire, data analysis used the chi-square test. The results of the study showed that there was a relationship between the role of digital media based on local wisdom and the health behavior of pregnant women with a value (p = 0.036), support from health workers with health behavior of pregnant women (p = 0.000), family support with health behavior of pregnant women with a value (p = 0.000), support from community leaders with health behavior of pregnant women (p = 0.000), and collaboration between support from health workers, families, and community leaders (p = 0.000). Overall, the role of digital media based on local wisdom and the support of health workers, families, and community leaders are important factors in influencing the health behavior of pregnant women, especially in the working area of ​​the Bontonompo I Community Health Center.