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The fast spread of the digital technologies has changed the tourism industry greatly and modified destination promotion, experience and management. Responsible tourism, focusing on environmental sustainability, preservation of the sociocultural and economic inclusivity, is becoming more dependent on technological interventions towards realising the goals. This article discusses how technology influences responsible tourism with special consideration to the new Odisha digital tourism marketplace. The research is on the role of digital platforms, smart technologies and data-driven tools to sustainable destination management, improved tourist experiences and community engagement. Another aspect that is identified in this study is the strategic challenges and opportunities that digital adoption in the tourism sector of Odisha has. The results point out that technology is a strategic facilitator of responsible tourism through enhancing transparency, accessibility and coordination on the side of stakeholders as well as contribute to the long-term sustainable development goals.
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Satapathy et al. (2026) studied this question.
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