Global Experience in State Regulation of the Electronic Cigarette Market

The article presents the analysis of public policy mechanisms for regulating the electronic cigarette market, as used in developed countries. The paper examines foreign experiences of managerial decisions aimed at reducing the prevalence of electronic cigarettes among populations in different countries (including administrative, economic, informational and educational mechanisms); their costs and benefits are analyzed, and the most effective tools are identified. The article discusses the possibilities of applying international experience within the context of Russian practices for state regulation of the electronic cigarette market and formulates recommendations for improving state policy measures regulating the functioning of the electronic cigarette market in Russia.