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This study examines the circulation, remix, and reception of TikTok content about Kamala Harris during the 2024 U.S. presidential campaign. Using feminist technical communication and qualitative interpretive analysis, I investigate how algorithmic visibility shaped supportive and hostile reception across memes, remixes, authenticity judgments, misogynoir, sexualization, and racialized attacks. I develop the concept of the aesthetics of electability to demonstrate how digital visibility can enable political identification while intensifying decontextualization, scrutiny, and constraints on political legitimacy.
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Pacificah Mariita (2026) studied this question.
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