Digitalization of Hadih Maja as an Effort to Preserve Acehnese Oral Tradition: A Structural and Aesthetic Analysis Based on Roland Barthes’ Semiotics and Hans Robert Jauss’ Reception Theory in Pedir Museum, Pidie Jaya

Acehnese oral tradition is a cultural heritage deeply rooted in the values of social life, religion, and customary law. Hadih Maja, a form of Acehnese oral literary expression, has gradually diminished in daily use due to modernization and digital disruption. This study aims to analyze the structure and aesthetics of Hadih Maja by applying Roland Barthes’ semiotic theory and Hans Robert Jauss’ reception theory. The research also explores the role of digitalization as a means to preserve and revitalize Hadih Maja for younger generations. Using a qualitative descriptive approach, data were collected from manuscripts in the Pedir Museum, Pidie Jaya, along with interviews and observations. The findings reveal that Hadih Maja is constructed through symbolic language conveying moral, social, and spiritual values. The digitalization of Hadih Maja is shown to be an innovative strategy to strengthen cultural identity and ensure sustainability in the modern era.