Consumer awareness and perception of remanufactured automotive parts in cambodia: an exploratory survey of car owners

Cambodia’s rapidly growing economy has led to a significant increase in the number of registered cars and, consequently, demand for automotive spare parts. Remanufactured parts can support circular economy strategies, yet this option remains largely underexplored in Cambodia. This exploratory study examines Cambodian car owners’ awareness and perception of remanufactured automotive parts as alternatives to new spare parts. Primary data were collected through a survey, and 425 valid responses were analysed using descriptive statistics and 95% Wilson confidence intervals for key aggregate proportions. The findings indicate that awareness of remanufactured/refurbished parts is relatively high. Still, perceptions remain cautious: many respondents associate remanufactured parts with inferior quality unless warranty, reliability, brand reputation, and same-as-new performance are clearly communicated. The study provides baseline evidence for Cambodia and practical implications for communication, warranty, certification, and market-entry strategies.