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Entrepreneurship, start-ups and micro, small and Medium Enterprise (MSMEs) have emerged as important components of economic development, employment generation and innovation. The rapid development of digital technologies, artificial intelligence, fintech, e-commerce, social media platforms and cloud-based service has significantly transformed the manner in which businesses are created, operated and scaled. At the same time, the emergence of new-age business models such as platform businesses, subscription models, direct to consumer models, sharing-economy models, digital marketplaces and technology enabled service models has created new opportunities for entrepreneur and MSME. This paper examine the interrelationship between entrepreneurship, startups, MSME, innovation ecosystem and new-age business models in the contemporary Indian business environment. The study adopt a conceptual and descriptive research approach based on secondary source, including academic literature, Government report and institutional publication. The paper identifies major factors influencing entrepreneurial capabilities, incubation, mentoring, market access, networking and government support.
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S et al. (2026) studied this question.
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