Experiment on Cognitive Ability, Behavioural Preferences and Improved Seed Technology Adoption

Seeds are the ‘chips’ of agriculture; the use and promotion of improved seeds are crucial for ensuring food security. This study employs Rehmannia glutinosa as a case study and conducts a joint measurement experiment on farmers' risk and time preferences in rural China. This study aimed to assess the contribution of cognitive ability to farmers' adoption of agricultural technology and to identify potential underlying channels. The study builds upon and extends prior research on the determinants of farmers' adoption of agricultural technologies. The results indicate that higher cognitive ability increases the likelihood of adopting improved seed technology. Farmers with greater cognitive ability exhibit lower risk aversion and greater patience, making them more likely to adopt such innovations. Overall, this study has substantial practical implications for advancing the dissemination of improved agricultural seeds.