The Darts Experience: Fandom, Atmosphere and Spectacle

Summary Professional darts has evolved from a localised pub-based pastime into a globally mediated sport-entertainment spectacle, with spectators playing a central role in shaping the live event experience. This case study examines fandom within the Professional Darts Corporation (PDC), focusing on how costuming, chanting and collective participation contribute to event atmosphere, media visibility and commercial value. Drawing upon research into darts, prosumption and live sport atmospheres, the analysis explores how spectator participation is enabled and constrained by organisational design, broadcasting practices and broader social norms. Rather than treating darts fandom as uniquely expressive, the case situates these practices within wider developments in sport entertainment, identifying similarities with North American sports, combat sports and short-format cricket. It demonstrates how spectators contribute to producing the event experience while negotiating organisational regulation and inequalities in participation and visibility. The case also considers the relevance of spectator experiences to event tourism, particularly the relationship between live sporting events, travelling audiences and host destinations. It offers insights for event management, sport tourism and contemporary fan cultures.