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Introduction Advocacy is widely recognized as a defining component of doula care, yet it remains inconsistently defined and poorly operationalized within the literature. Existing descriptions typically emphasize advocacy's importance without explaining how doulas determine when, how, or whether to intervene. This study examines how experienced birth doulas conceptualize, enact, and develop advocacy within complex institutional birth settings. Methods This qualitative study draws on constructivist grounded theory analysis of interviews conducted with 65 birth doulas between 2002 and 2022. Participants, recruited through purposive and theoretical sampling, reflected diverse practice settings and experience levels. Advocacy emerged inductively as a central social process within a larger longitudinal study of effective labor support. Constant comparative analysis and theoretical coding were used to identify patterns across time, experience, and institutional contexts. Results Participants described advocacy as a dynamic, relational, and context-dependent process rather than a discrete behavior. Advocacy encompassed ensuring informed understanding, strengthening client voice, repairing relational misalignment, protecting emotional well-being, and navigating institutional constraints. Doulas described employing relational, client-empowerment, and direct advocacy strategies while continuously assessing client needs, provider responses, organizational culture, and potential consequences. Advocacy was shaped by client characteristics, institutional power dynamics, and provider relationships, and developed from visible, action-oriented interventions among less experienced doulas toward increasingly anticipatory, collaborative, and strategically restrained practices among more experienced practitioners. Conclusions These findings reconceptualize birth doula advocacy as an adaptive process of continuous assessment and relational judgment rather than a fixed communication skill or intervention. Effective advocacy emerged as developmentally acquired professional expertise grounded in experience, contextual awareness, and responsiveness to evolving clinical and interpersonal circumstances. By reframing advocacy as a relational and context-dependent process, these findings provide a foundation for improving doula education, strengthening interprofessional collaboration, and designing maternity care systems that better support patient agency and equitable care.
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Amy Louise Gilliland (2026) studied this question.
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