Pengaruh Kreativitas, Pelayanan Konsumen, dan Tren Fashion terhadap Keberhasilan Usaha jahit dress wanita Di Kecamatan Matangkuli Kabupaten Aceh Utara

This study aims to examine the influence of creativity, customer service, and fashion trends on the success of women's dress tailoring businesses in Matangkuli District, North Aceh Regency. A quantitative approach was applied to 70 tailoring business owners selected through a saturated sampling (census) technique. Primary data were collected via structured questionnaires and analyzed using multiple linear regression with IBM SPSS version 26.0. The results indicate that creativity has a positive and significant effect on business success (). Customer service also exerts a positive and significant effect (), as do fashion trends (). Simultaneously, the three independent variables significantly affect business success () with a coefficient of determination () of 0.338. This indicates that 33.8% of the variation in business success is explained by creativity, customer service, and fashion trends, while the remaining 66.2% is attributed to other unexamined factors. These findings highlight the strategic importance of enhancing design innovation, service responsiveness, and trend adaptability for micro-scale fashion enterprises.