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Introduction: the Reinvention of the 'New' Berlin Post-1989 2. Understanding the Politics of Place Marketing and Urban Imaging 3. Selling Berlin in the Twentieth Century: Historical Perspectives 4. On the Way to Weltstadt? Unification and Metropolitan Ambitions, 1989-1993 5. The Actors of Place Marketing in the 'New Berlin' 6. Marketing the Global Service Metropolis and the National Capital 7. Staging Urbanism: Construction Site Tourism and the City as Exhibition 8. 'Poor, But Sexy': Marketing the Creative City, 2001-2011 9. Contested Place Marketing, Contested Urban Images, 1994-2011 10. Contemporary Urbanism and the Politics of Reimaging
A Wed, study studied this question.