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Journal Article Beyond External Validity Get access Bobby J. Calder, Bobby J. Calder Search for other works by this author on: Oxford Academic PubMed Google Scholar Lynn W. Phillips, Lynn W. Phillips Search for other works by this author on: Oxford Academic PubMed Google Scholar Alice M. Tybout Alice M. Tybout Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 1, June 1983, Pages 112–114, https://doi.org/10.1086/208950 Published: 01 June 1983 Article history Received: 01 March 1983 Published: 01 June 1983
Calder et al. (Wed,) studied this question.
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