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June 1, 1983Journal of Consumer Research

Beyond External Validity

Bobby J. Calder Lynn W. Phillips Alice M. Tybout

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Abstract

Journal Article Beyond External Validity Get access Bobby J. Calder, Bobby J. Calder Search for other works by this author on: Oxford Academic PubMed Google Scholar Lynn W. Phillips, Lynn W. Phillips Search for other works by this author on: Oxford Academic PubMed Google Scholar Alice M. Tybout Alice M. Tybout Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 1, June 1983, Pages 112–114, https://doi.org/10.1086/208950 Published: 01 June 1983 Article history Received: 01 March 1983 Published: 01 June 1983

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Calder et al. (1983) studied this question.

synapsesocial.com/papers/6a15cb52a2352da34782ea6a https://doi.org/10.1086/208950

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