Key points are not available for this paper at this time.
Journal Article Beyond External Validity Get access Bobby J. Calder, Bobby J. Calder Search for other works by this author on: Oxford Academic PubMed Google Scholar Lynn W. Phillips, Lynn W. Phillips Search for other works by this author on: Oxford Academic PubMed Google Scholar Alice M. Tybout Alice M. Tybout Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 1, June 1983, Pages 112–114, https://doi.org/10.1086/208950 Published: 01 June 1983 Article history Received: 01 March 1983 Published: 01 June 1983
Calder et al. (1983) studied this question.