The relationship between organizational identification and organizational culture: Employee perceptions of culture and identification in a retail sales organization

This study explored the relationship between organizational identification and organizational culture in a retail sales organization. Participants included 76 employees from 31 different store locations who completed Cheney's (1983b) Organizational Identification Questionnaire and Glaser, Zamanou, and Hacker's (1987) Organizational Culture Survey. Confirmatory factor analyses, as well as tests of parallelism, were conducted to confirm the dimensional structure and internal consistency of both measurements. Although six dimensions of organizational culture were significantly related to organizational identification, employee morale emerged as the only significant predictor of employee identification. Implications of these results, as well as directions for future research, are discussed.