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I propose that the future vitality and success of our profession depends on making sure our research-based knowledge is relevant and useful. This will require the Academy of Management, as the professional embodiment of our field, to be far more engaged with the real world than has traditionally been the case. I identify ways that an engaged Academy can facilitate a closer partnership between researchers and practitioners to produce knowledge that is both scientifically valid and practical. I explore how the Academy's approach to knowledge transfer can be more visible, assertive, and persuasive.
Thomas G. Cummings (Sun,) studied this question.