The Processing of Positive and Negative Information

An affirmative statement which is known to be false and the complementary negative statement which is known to be true, provide the same information, i.e. that something is not the case. Similarly, an affirmative statement which is known to be true and the complementary negative statement which is known to be false, both imply that something is the case. (If P is false, not-P is true and if P is true, not-P is false.) Hence there are four kinds of statement (“conditions”): true affirmatives, false affirmatives, true negativee and false negatives, but only two kinds of information: positive and negative. This experiment investigates the times taken to process information presented in these ways. The task was to select two alternative words which would make affirmative or negative conjunctive statements agree or conflict with given situations. The four conditions were presented six times in different serial orders, so that each occurred once in every block of four trials. The mean response times were: true affirmatives 8–99 sec, false affirmatives 11 19 sec., true negatives 12–58 sec, false negatives 15–17 sec. This order was the same at each of the six presentations of the conditions, the differences being significant at the 0 001 level in each case. There was a pronounced decline in errors (without knowledge of results) for three of the conditions. These results are discussed in relation to (i) the assumption of a positive set, established through a long learning process; (ii) the inferential nature of negative information in relation to experience; and (iii) the possible emotional effects of negative terms.