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Monetary incentives for reduced electricity consumption by residents living in mass-metered university dormitories were provided via a contest and contest-raffle. In the contest, reduced electricity consumption of a group of students was reinforced with group consequences. In the contest-raffle, reduced electricity consumption of a group of students was reinforced with individual consequences. A control condition measured normal fluctuations in electricity use. Electricity consumption by residents in the contest and contest-raffle was consistently lower than consumption by residents in the control condition throughout the treatment period. Also, consumption by male residents was lower than consumption by female residents. Analysis of electricity consumption during a post-treatment baseline period suggested residual effects due to the contest and contest-raffle. Residents' reactions to the contest and contest-raffle were assessed through telephone interviews. It was suggested that energy conservation programs incorporate elements based on behavioral technology as well as physical technology.
Newsom et al. (Sat,) studied this question.