Self-Concept in Consumer Behavior: A Critical Review

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Abstract

The self-concept literature in consumer behavior can be characterized as fragmented, incoherent, and highly diffuse. This paper critically reviews self-concept theory and research in consumer behavior and provides recommendations for future research.

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M. Joseph Sirgy (Wed,) studied this question.

synapsesocial.com/papers/69cb246bfdd8129dd808852d — DOI: https://doi.org/10.1086/208924

Authors

M. Joseph Sirgy

North-West University

Journals

Journal of Consumer Research

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Institutions

Virginia Tech

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Building similarity graph...

Analyzing shared references across papers

Self-Concept in Consumer Behavior: A Critical Review

Key Points

Abstract

Citation Network

Connected Papers

Discussion

Cite this study

Authors

Journals

Actions

Institutions

References and Citations

Citation Network

Connected Papers

Discussion