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(2006). Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products. Environment: Science and Policy for Sustainable Development: Vol. 48, No. 5, pp. 22-36.
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Ottman et al. (Thu,) studied this question.
www.synapsesocial.com/papers/69dd06bbe3a90a2e2f13368a — DOI: https://doi.org/10.3200/envt.48.5.22-36
Jacquelyn Ottman
Edwin R. Stafford
Cathy L. Hartman
Environment Science and Policy for Sustainable Development
Utah State University
Office of Technology Transfer
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