Creativity and Values

ABSTRACT Barron (1997 Barron , F. ( 1997 ). Introduction . In F. Barron , A. Montuori , & A. Barron (Eds.), Creators on creating (pp. 1 – 21 ). New York : Tarcher/Putnam . Google Scholar) and Helson (1990 Hall , W. B. , & MacKinnon , D. W. ( 1969 ). Personality inventory correlates of creative accomplishments . Journal of Applied Psychology , 53 , 322 – 236 .Crossref, PubMed, Web of Science ® , Google Scholar) independently have suggested that a central element in all forms of creativity is the desire or goal to be creative, implying creativity as a core value. Based on these assertions and Schwartz's (1992 Schwartz , S. H. ( 1992 ). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries . In M. P. Zanna (Ed.), Advances in Experimental Social Psychology ( Vol. 25 , pp. 1 – 26 ). San Diego , CA : Academic Press .Crossref , Google Scholar) theory, we tested the prediction that creative individuals will hold a different values system than their less creative counterparts. University students (N = 278) completed the Schwartz Values Survey (Schwartz, 1992 Schwartz , S. H. ( 1992 ). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries . In M. P. Zanna (Ed.), Advances in Experimental Social Psychology ( Vol. 25 , pp. 1 – 26 ). San Diego , CA : Academic Press .Crossref , Google Scholar), as well as a behaviorally-based self-report measure of creative accomplishments. At separate occasions, 134 of these participants also devised three creative products rated by the consensual assessment method. In keeping with prediction, creative accomplishments and products correlated significantly not only with the self-direction value composite (both including and excluding the individual item creativity), but also universalism and stimulation. Accomplishments and products correlated negatively with the value composites of tradition, security, and power. These results support the view that creativity is grounded in values, and support Schwartz's model of the dynamic structure of values as a predictor of behavior.