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This study examines empirically the interaction effects of national culture and contextual factors (nature of the knowledge and the relationship between the knowledge sharer and recipient) on employees' tendency to share knowledge with co-workers. Quantitative and open-ended responses to two scenarios were collected from 142 managers (104 from the U.S. and 38 from the People's Republic of China). These two nations were selected due to their divergence on salient aspects of national culture, as well as their global political and economic importance. The focus on interaction effects was aimed at providing a more powerful test of culture's effects than simple comparisons of means typical of prior related research. Consistent with culture-based expectation, the quantitative results indicated that Chinese vs. U.S. nationals' openness of knowledge sharing was related to their different degrees of collectivism—the relative emphasis on self vs. collective interests—as well as whether knowledge sharing involved a conflict between self and collective interests. Also consistent with prediction, Chinese relative to U.S. nationals shared knowledge significantly less with a potential recipient who was not a member of their “ingroup.” Content analysis of the open-ended responses further showed that the quantitative results are the aggregated outcomes of trade-offs across cultural attributes and their interactions with contextual factors.
Chow et al. (Sat,) studied this question.