Key points are not available for this paper at this time.
Journal Article The Comprehension/Miscomprehension of Print Communication: Selected Findings Get access Jacob Jacoby, Jacob Jacoby Search for other works by this author on: Oxford Academic PubMed Google Scholar Wayne D. Hoyer Wayne D. Hoyer Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 4, March 1989, Pages 434–443, https://doi.org/10.1086/209183 Published: 01 March 1989 Article history Received: 01 November 1987 Revision received: 01 July 1988 Published: 01 March 1989
Jacoby et al. (Wed,) studied this question.