The von Restorff effect and induced amnesia: Production by manipulation of sound intensity.

When an outstanding item appears in an otherwise homogeneous list of items, the outstanding item is better remembered (the von Restorff effect), and items before and after it may be more poorly remembered (induced amnesia) than corresponding items in a control list. In the present experiments the outstanding item was a word presented as a loud shout among other words presented at normal conversational levels. In two experiments, large retrograde- and anterograde-induced amnesiae effects were demonstrated using a free-recall and a recognition task. In both experiments half of the subjects were told what to expect and were instructed to devise a strategy to eliminate induced amnesia. These instructions failed to eliminate the amnesiac effect. A third experiment was designed to demonstrate an empirical similarity between induced and clinical amnesia. In clinical retrograde (but not anterograde) amnesia, "lost" memories are sometimes recovered with time. Filled delays of 0, 30, or 120 sec interpolated between list presentation and recall demonstrated that induced retrograde amnesia disappeared at the longest delay but induced anterograde amnesia was unchanged. A fourth experiment eliminated some alternate interpretations of the effect.