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Managing the reverse flow of product is an important ability for any company, as the recent experiences of many online retailers illustrate. Reverse logistics is a growing and important area of strategic advantage for many companies. For a long time, the product life cycle has been a valuable source of insight about the changing needs of marketing and logistics over the life of a product. In this paper, we study the way that reverse logistics is impacted by changes in sales over the product’s life cycle.
Ronald S. Tibben‐Lembke (Mon,) studied this question.