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Mobile devices are evolving as the dominant computing platform and consequently application repositories and app markets are becoming the prevalent paradigm for deploying software. Due to their central and trusted position in the software ecosystem, coerced, hacked or malicious app markets pose a serious threat to user security. Currently, there is little that hinders a nation state adversary (NSA) or other powerful attackers from using such central and trusted points of software distribution to deploy customized (malicious) versions of apps to specific users. Due to intransparencies in the current app installation paradigm, this kind of attack is extremely hard to detect.
Fahl et al. (Mon,) studied this question.